Johnny McKinstry, Academy Manager, coaching elite young players

Coach McKinstry has extensive experience in elite player development, at both full international level and in elite academies. 

Talent identification and development is central to Coach McKinstry's approach.  He seeks to work at all levels of the game to build long-term development.  

 

At international level, he not only works directly with players, but has also developed a network of scouts and contacts to assist him to identify and secure the very best talent.  

As part of his work with elite academies he has scouted and nurtured young talent that has gone on to play at youth and full international level.  He has also established national networks of league coaches and scouts, and ensured their ongoing professional development.

 

International Manager and Head Coach, Rwanda

FERWAFA logo

As part of his role as Head Coach, Coach McKinstry had responsibility for the technical development of the senior male national football team (the 'Amavubi') and the national u23 and u20 mens squads.

Along with FERWAFA, he played a key role in the development and delivery a framework for coach and player development, nurturing talent and delivering skills development clinics and training sessions.

He also provided techncial advice on a range of matters, including wider football development and coach education.

 

 

 

International Manager and Head Coach, Sierra Leone

SierraLeone Coat of arms

During his time as Head Coach of the Sierra Leone National Men's Football team Coach McKinstry focussed considerable effort on team development and talent identification.  

Alongside working on coach and player development, he gave out 14 international debuts in just 18 months, bringing the average squad age down from 29 to 22.  

 

The impacts of his efforts were clear - within just 16 months (August 2014) Coach McKinstry had led Sierra Lone to their highest ever FIFA World and African rankings - 7th in Africa and 50th in the World - both well above their lowest ever ranking of 172 in 2007, an achievement hailed by Fifa.com as "remarkable"

 

 

 

Craig Bellamy Foundation

cbflogoCoach McKinstry was Academy Manager of the Craig Bellamy Foundation (CBF) where he had overall responsibility for the operation of both a full-time elite football academy, and youth development leagues operated nationwide by the organisation.

The CBF Academy sought to develop talented young athletes and work with them to produce football players who were well-rounded, inspirational role models.

The CBF League, involved over 3,000 boys and girls across the country, aiming to use football to bring about positive change, focusing on increasing school attendance, football development and respect for fair play.

Appointed in January 2010, in just 5 short years Coach McKinstry oversaw the development of the Academy into the leading sporting facility in Sierra Leone - developing and placing elite young players in Europe, Asia and North America.  

 

During that time he managed the academy, developing the first generation of talent to:

  • See players secure u-20 Sierra Leone international caps (despite only being aged 16 and 17);
  • Secure academic / sports scholarships for CBF boys to attend college in the USA / UK (value of $1.3million);  
  • Develop talent for subsequent professional contracts and training placements in Asia.
  • Arrange international training placements with some of Europe’s leading clubs (Cardiff, Liverpool, Manchester City);
  • Organise a national recruitment programme in 2013 to assess in excess of 7000 10-12 year olds to select future scholarship recipients;
  • Establish a national network of scouts / coaches and ensure the continuous professional development of over 100 coaches per annum across the country.

 

 

'Right to Dream' Football Academy, Ghana

MUFC PremierCup Africa2010

Coach McKinstry was as Interim Head Coach of the Right to Dream Academy in Ghana in 2010, having spent some time with them previously in 2006.

 

In 2010, his team were crowned 2010 Nike Premier Cup African Champions and progressed to the Nike / Manchester United World Finals where they achieved an impressive 7th place finish with victories against clubs such as Newcastle United and Werder Bremen.

 

During his two spells with the internationally acclaimed Ghanian Academy, Coach McKinstry coached several players who have gone on to represent Ghana at both youth and senior international level including major tournaments such as the African Cup of Nations, and 2014 FIFA World Cup.

 

 

Red Bull Academy, New York, USA

Coach McKinstry worked as Pre-Academy Coach at Red Bull New York between 2007 and 2009.

During this period he was responsible for identifying and developing young talent for entry into the Red Bull Academy, the first free-to-play football academy in the USA. Many of these still young players have already gone on to represent the USA at international level in various age categories.

 

Wider Experience & Industry Recognition

Alongside the above, Coach McKinstry has a range of experience coaching teams in the UK, USA and in Africa.  

He has been named as 'UK Grassroots Coach of the Year' by Manchester United FC for his work within the football industry and has been recognised nationally in the field of 'Outstanding Team Motivation' for his role in developing and preparing athletes for competition.  

As part of his philosophy of continuous development, he ensures that he regularly spends time observing and sharing best practice with other top teams and coaches.  

In the past year he has been hosted by, and spent time with various clubs including: Swansea City F.C. (English Premier); the Scottish Football Association; Hibernians F.C. (Scottish Championship); Everton F.C. (English Premier);   ATM F.A. (Malaysian Premier); Phnom Penh Crown F.C. (Cambodian Premier); Army United F.C. (Thai Premier); QUeen's Park Rangers (English Premier).

 

 

Career Summary (CV) 

Download Coach McKinstry's Career Summary (CV) in pdf format

JMcK CareerProfile 2017 800

 

 

 

  Coach McKinstry with John Trye, Goalkeeper, Leone Stars [Photo (c) Darren McKinstry]

 

Gallery - Elite Player Development

Coach McKinstry   [Training camp ahead of Leone Stars v DR Congo on 10 September 2014 (Pic © Darren McKinstry / www.johnnymckinstry.com)]
Coach McKinstry speaks with the Leone Stars on Day 1 of training [Training camp ahead of Leone Stars v Ivory Coast on 6 September 2014 (Pic © Darren McKinstry / www.johnnymckinstry.com)]
Coach McKinstry working with goalkeeper John Trye [Training camp ahead of Leone Stars v Ivory Coast on 6 September 2014 (Pic © Darren McKinstry / www.johnnymckinstry.com)]
Craig Bellamy Foundation versus Partick Thistle (Scotland) [Dale Farm, Northern Ireland Milk Cup 2014, (Pic: Darren McKinstry)]
Craig Bellamy Foundation versus Partick Thistle (Scotland) [Dale Farm, Northern Ireland Milk Cup 2014, 28 July 2014 (Pic: Darren McKinstry)]
Craig Bellamy Foundation versus Partick Thistle (Scotland) [Dale Farm, Northern Ireland Milk Cup 2014, 28 July 2014 (Pic: Darren McKinstry)]
Craig Bellamy Foundation versus Partick Thistle (Scotland) [Dale Farm, Northern Ireland Milk Cup 2014, 28 July 2014 (Pic: Darren McKinstry)]
Craig Bellamy Foundation versus Partick Thistle (Scotland) [Dale Farm, Northern Ireland Milk Cup 2014, 28 July 2014 (Pic: Darren McKinstry)]
Craig Bellamy Foundation versus Partick Thistle (Scotland) [Dale Farm, Northern Ireland Milk Cup 2014, 28 July 2014 (Pic: Darren McKinstry)]
Craig Bellamy Foundation versus Partick Thistle (Scotland) [Dale Farm, Northern Ireland Milk Cup 2014, 28 July 2014 (Pic: Darren McKinstry)]
Craig Bellamy Foundation versus Partick Thistle (Scotland) [Dale Farm, Northern Ireland Milk Cup 2014, 28 July 2014 (Pic: Darren McKinstry)]
CBF Players greeted at the opening parade and ceremony [Dale Farm, Northern Ireland Milk Cup, 27 July 2014, (Pic: Darren McKinstry)]
CBF Players greeted at the opening parade and ceremony [Dale Farm, Northern Ireland Milk Cup, 27 July 2014, (Pic: Darren McKinstry)]
Coach McKinstry working with the Leone Stars  [Training Camp ahead of Leone Stars v Seychelles Game in Freetown on 19 July 2014 (Pic: Darren McKinstry)]
Coach McKinstry working with the Leone Stars  [Training Camp ahead of Leone Stars v Seychelles Game in Freetown on 19 July 2014 (Pic: Darren McKinstry)]
Coach McKinstry working with the Leone Stars  [Training Camp ahead of Leone Stars v Seychelles Game in Freetown on 19 July 2014 (Pic: Darren McKinstry)]
Coach McKinstry with CBF Academy players Santigie Koroma and Sulaiman Samura who were selected for Sierra Leone U-20 [versus Guinea in 2014 CAF U-20 first round qualifying (Picture: Myrthe van Vliet)]
Santigie Koroma (CBF) on his debut for Sierra Leone U20 [versus Guinea in 2015 CAF U-20 first round qualifying (Picture: Myrthe van Vliet)]
Santigie Koroma (CBF) comes on (76 min) to make his debut for Sierra Leone U20 [versus Guinea in 2015 CAF U-20 first round qualifying (Picture: Myrthe van Vliet)]
Coach McKinstry provides half time advice to Santigie Koroma (CBF) before his debut for Sierra Leone U20 [versus Guinea in 2015 CAF U-20 first round qualifying (Picture: Myrthe van Vliet)]
Sulaiman Samura (CBF) warming up [before the Sierra Leone U20 versus Guinea in 2015 CAF U-20 first round qualifying (Picture: Myrthe van Vliet)]
Coach McKinstry with elite young players at the Craig Bellamy Academy (Photo: Laura Cook).
Coach McKinstry with elite young players at the Craig Bellamy Academy.
Coach McKinstry with elite young players at the Craig Bellamy Academy (Photo: Laura Cook).
Coach McKinstry with elite young players at the Craig Bellamy Academy (Photo: Samantha Bohall).
Coach McKinstry with elite young players at the Craig Bellamy Academy (Photo: Samantha Bohall).
Coach McKinstry and Craig Bellamy with elite young players at the Craig Bellamy Academy (Photo: Samantha Bohall).
Coach McKinstry with elite young players at the Craig Bellamy Academy (Photo: Samantha Bohall).
Coach McKinstry, Craig Bellamy and others watch elite young players in action at the Craig Bellamy Academy (Photo: Samantha Bohall).

 

Download Pictures (for Media Use)

See www.johnnymckinstry.com/gallery

Quotes: What the media say

  • If one day, McKinstry reaches the very pinnacle of the game, few could begrudge him his day in the sun... no one could say he hasn’t earned it.

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    Daily Mirror
  • McKinstry has a voracious appetite for football and for learning, he lives and breathes it and his sense of adventure means predicting his next move is not easy.

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    Ben Smith BBC Sport
  • McKinstry has become one of the most rounded and well-travelled British coaches at the highest level abroad.

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    These Football Times
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